IT’S LEARNING: A born global going international

The case describes how a group of students at the University College of Bergen, Norway, early realized the potential of internet to make life easier for students and faculty, and moved from a ‘virtual classroom’ to form the multinational company “IT’S LEARNING”. Covering the home market in Norway first, the founders gained valuable feedback for improvement, learned from their mistakes, and gradually expanded into international markets. After securing major market shares in both the Netherlands and the UK, IT’S LEARNING was now ready for new challenges in even larger markets. The major issue, however, was which markets they should move into, and how to do it. This is a case for courses in entrepreneurship and international entrepreneurship and international strategy.

Written by Tor Aase Johannessen from the Norwegian School of Economics and Business Administration. Download case and teaching note at www.thecasecentre.org or request them from Tor.Johannessen@nhh.no.