During the decade 2000-09, the renewable energy industry and in particular, power generation by photovoltaic (solar) cells and wind mills, experienced steep growth rates in Germany and the rest of Europe. juwi Holding AG, a German company founded in 1996 and located near Frankfurt was, until 2010, considered a successful company operating in this industry. However, due to regulatory changes, for example reductions in the feed-in tariffs for the European renewable energy market, and also as a consequence of its fast growth, by 2010 juwi was facing a variety of challenges. The case focuses on the company’s reactions to these challenges.
Written by Malte Brettel, René Mauer and Tobias Karmann from RWTH Aachen University. Download case and teaching note at www.ecch.com or request them from karmann@win.rwth-aachen.de.
